Dutch Rana

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Dutch Rana stationed in Heerlen is an international company that is specialized in the sale of dart frogs, terrariums and tropical plants. The company first was called Kwekerij Rana, but this was too difficult for foreign customers and suppliers to pronounce. That’s why the owner changed it in 2003 to Dutch Rana. For the people who are unfamiliar in the industry, Rana stands for frog in Latin, Spanish, and several other languages.

What does SchoutenSEO do for Dutch Rana?

SchoutenSEO manages the social media channel: Facebook.
Click here and check out Dutch Rana’s Facebook Fanpage.

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Paid traffic vs. organic traffic

Dutch Rana’s Facebook is managed by various online marketing agencies. But over time, they all indicated that the Facebook page only could grow through advertising.

On the advice of these online marketing agencies, Dutch Rana has done several paid campaigns. The owner of Dutch Rana noticed that the traffic was increasing. You would think, the online marketing companies have done their job well. Unfortunately, nothing could be further from the truth. They indeed got more traffic, but not the desired traffic.

More people got to see the messages from Dutch Rana. But the number of likes of the page and the number of likes of posts remained the same and decreased in proportion. In some cases he got multiple angry emoticons from “animal activists”. In short, the interaction with people he didn’t want increased, but not with his potential customers.

Organic traffic for the Facebook Fanpage!

SchoutenSEO knows that many online marketing agencies always want to switch to advertising afterwards. Despite the fact that there are still plenty of opportunities to increase traffic organically.

SchoutenSEO has started with making an analysis. An analysis, to make sure that the Facebook Fanpage has a good basic. After that, an organic marketing strategy was developed in collaboration with the owner. An organic marketing strategy of which you know in advance how much it will cost you. In addition will this strategy also be evaluated, to make sure that Dutch Rana achieves the best results.

SchoutenSEO wants as many likes as possible, interaction moments with (potential) customers, but only wants to achieve all this with qualitative content and organic traffic.

Testimonial

“SchoutenSEO is a company that listens to you and does not impose anything on you. Jenny gives suggestions on how to improve your communication, but doesn’t oblige you! Many companies before her indicated that I should do SEA and yes, maybe I will reach more people. But until now I have never reached the right people with SEA and Jenny knows how to reach the right target group by posting the right content and choosing the right time and if this is possible, so why should I pay Facebook?

By outsourcing my Facebook page, my sales and brand awareness have increased enormously! And in addition, I also get a lot of positive reactions from customers about my Facebook page ”

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Dutch Rana